Braun

overview

Braun, a world leader in advanced personal hygiene products, wanted to develop a wireless remote display for its state-of-the-art Professional Care TriumphTM toothbrush in order to enhance consumers’ daily oral hygiene routines. The idea was to have every aspect of oral care transmitted and relayed to the user in real-time, from duration of teeth cleaning to brush pressure. Areteworks was asked to design the interface and generate clean icons for a display that would give this important information and feedback to the product’s users, helping them maximize the effectiveness of their power toothbrush.

solution

Areteworks utilized extensive user research and UI experience to help formulate numerous icon concepts and design intuitive graphical elements. Our goal was to organize the teeth-cleaning process into useful informational segments that would optimize the consumer’s use of the advanced power toothbrush and result in a more effective oral hygiene session. Employing simple and easy to understand graphics, Areteworks design team generated a clean, attractive UI to accompany the sophisticated TriumphTM toothbrush and set the client’s product apart in the marketplace.