HemisphereGPS

overview

HemisphereGPS wanted to update and improve the look and feel of their precision agriculture devices to help farmers minimize costs and maximize yields. Hemisphere brought in Areteworks to design a world-class GUI interface.

solution

Areteworks UI design team utilized a multidisciplinary approach to help HemisphereGPS revitalize their guidance and precision products. Using multiple research avenues and market study to guide the design, Areteworks developed a user interface that combined killer graphics with effortless navigation. A comprehensive task analysis and user evaluation allowed areteworks to design a richer product interface than what farmers would normally expect, and assisted in providing HemisphereGPS a unique brand identity and exclusive feel for its product.