We bring innovation and simplicity to your most complex and important projects.
Creating inspiring and innovative designs
At Areteworks, we define innovation as facilitating the development of products that people want to use. We accomplish this by designing products that are relevant to users’ lives and that are feasible to develop. We take the steps necessary to understand your priorities at the conceptual level. Employing extensive User Research, Task Analysis and conducting Innovation Workshops, we identify opportunities that set your product apart in the marketplace and develop a more realistic picture of your users’ needs and expectations. Our expertise in Behavioral Research and developing interactive prototypes further assists in creating a strong foundation that will bridge multiple Concept Exploration to the graphical user interface and Visual Design phases, leading to a successful launch of your product.
Immersion - User Empathy
Our proprietary user research methodologies result in a deep, actionable understanding of the connections between end-users’ behavior patterns, their emotions and future behavior trends. Using disciplines such as heuristic analysis, behavioral research, competitive analysis, focus groups and usability testing gives Areteworks the tools to generate Personas and Journey Maps that assists designers to create intuitive and enjoyable user interface with far greater user satisfaction.
User Interface Design
At Areteworks, we create Intuitive and aesthetically pleasing User Interface designs that give your customers simple and enjoyable ways to interact with your product or service. Through exploration of detailed user research and use case scenarios we are able to create innovative concepts and workflows that help form the foundation for all aspects of successful user interface and GUI design.
Visual & Iconic Design
Our visual designers and color specialists will provide your project with innovative, world class icons and graphics. We can utilize your company’s existing brand or create a completely new aesthetic to generate a user interface style template that will set your company and products apart in the marketplace. Our designers understand the importance of easily identifiable icons and appropriate color schemes in the intuitiveness and usability of user interface systems.
Innovation & Co-Creation Workshop
An Innovation workshop is an effective and creative process that generates numerous amounts of new and innovative ideas that address the behaviors, desires and frustrations of end-users. Using a Design Thinking process and information on emerging technologies, Areteworks’ User-Interface specialists and graphic designers brainstorm with various key members of the client’s team to discover important aspects and features that better help shape the concept phase of the project, leading to results that will establish our client firmly at the forefront of next generation products.
Wireframes / Information Architecture
Wireframes and information architecture are the foundation of successful products. Using line-drawn screen layouts without the aesthetics, wireframe screens allow us to evaluate functionality and user flows in dynamic ways. We make rapid design iterations based on the input from your development team. At Areteworks, the development of a sound information architecture organizes the functions and features into a coherent structure that maximizes both the intuitiveness of the UI and the learnability of the user experience.
Prototype & Development
Areteworks is able to develop rapid prototypes to engage in iterative end-user discourse and assessments. The use of rapid prototypes provides the wireframes and graphical user interface with interactivity, which helps users better grasp how the product will perform. Through use case scenarios, rapid prototypes help our design team fine-tune the User Interface solutions before completion of the project. Areteworks prototypes are adaptable to a variety of testing platforms, emphasizing speed and flexibility to allow changes to be made as a result of user feedback.
Areteworks in-depth experience in usability testing methods provides our user interface design team critical and invaluable User Interface direction. Testing before development allows for an easier path to making changes, which guarantees user satisfaction without sacrificing functionality or your project’s goals. Areteworks has developed both low and high-fidelity prototypes.