User Interface / User Experience Quotes

“A modern paradox is that it’s simpler to create complex interfaces because it’s so complex to simplify them.” – Pär Almqvist

“The more users’ expectations prove right, the more they will feel in control of the system and the more they will like it.” – Jakob Nielson

“Obsess over customers: when given the choice between obsessing over competitors or customers, always obsess over customers. Start with customers and work backward.” – Jeff Bezos

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