Assessing stakeholders’ perspectives

In UX Design, the importance of understanding stakeholders’ perspectives cannot be overstated. Primary research is a critical step in Areteworks’ design process as evolving user needs can create new frustrations and pain points for stakeholders. This knowledge forms the fundamental building blocks for a simple and enjoyable user experience. 

Areteworks’ multidisciplinary research team has extensive experience conducting in-person user needs assessment as well as online research. Our researchers watch users perform their tasks and conduct stakeholder interviews to gain critical feedback from end-users that will help guide the design direction. Additionally, our UX designers are able to draw on our vast and unique experience in both the healthcare and consumer industries, leading to an even greater understanding of your end-users. We can analyze and leverage any pre-existing marketing, QC, and secondary data to help save on both time and budget.

From there, we use the data collected to create empathy mapping, personas, and user journeys for a deeper From there, we use the data collected to create empathy mapping, personas, and user journeys for a deeper understanding of how the various user demographics are experiencing your product. Our UX & UI team also places an emphasis on client stakeholders’ perspectives—their existing goals and insights associated with their project. This includes project constraints, key product specifications, user interaction requirements, and competitive research.

At Areteworks, we are able to identify critical research information that is the difference between a good and great user experience. Contact us today to learn more on how Areteworks’ UX and UI services can help your project.