Areteworks- Design Thinking process

November 30, 2021

Design Thinking is a methodology that provides a solution-based approach to complex problems – especially if the problems are ill-defined. It is an iterative approach that allows our designers to identify alternative strategies and designs that lead to discovering new ways of resolving stakeholder pain points. We reframe the issues by understanding the end-user’s tasks so that we can generate creative and innovative ways to solve users’ problems. The phases of our Design Thinking approach include Empathy to understand stakeholders’ needs and motivations, brainstorming sessions to promote innovative ideas, ideation of multiple design concepts, and performing usability tests to assess strengths and weaknesses of the design. All phases of Design Thinking work in unison in an iterative process, facilitating quick and continuous concept reviews and revisions until an inspiring and intuitive user experience is achieved.

Empathy
Understanding end-users’ perspectives allows our UX designers to gain a deeper understanding of their needs and motivations, which is critical in discovering the “hidden nuggets” that differentiate our UX solutions from the Understanding end-users’ perspectives allows our UX designers to gain a deeper understanding of their needs and motivations, which is critical in discovering the “hidden gems” that differentiate our UX solutions from the competition. Our research specialists perform in-person interviews and observations in a non-intrusive and efficient manner. We can also conduct remote user research and workflow reviews via online tools. Further, our extensive knowledge and experience in both the healthcare and commercial industries allows our experts to analyze and leverage any pre-existing marketing, QC and secondary data to help save on both time and budget.

Ideate
Areteworks uses at least two UX designers on average (depending on the scale of the project) to begin the ideation design. We continuously test our concepts internally and externally, making quick iterations based on stakeholders’ feedback to make sure end-user perspectives are always an important part of the design direction. In addition, Areteworks’ establishes internal reviews for every stage of the concept design to assure the fidelity of the design remains consistent.

Formative Usability Tests
Areteworks has extensive experience conducting formative usability tests across a wide variety of platforms. Our Usability experts use low & high fidelity simulators or paper prototypes, making the interactive prototypes accessible to testing participants in-person at a test facility or, if necessary, online. Our UX team captures important observational data including participant behaviors, body language, and verbal insights from users. The testing results are a critical guide for revisions to the workflow design.

Visual Design
Visual design should not only provide an appealing contemporary aesthetic to your user interface but also convey critical information quickly and accurately. Areteworks’ expert Visual Design team considers how layouts, color schemes, typography, and iconography improve the user experience. We consider a variety of design principles and issues when designing the visual aspect of the user interface, assuring your product will be used in a manner that is easy, safe, and minimizes critical error.

Areteworks’ UX Design team offers the experience, passion, knowledge, and innovation necessary to address the issues and concerns that can arise during your project’s lifecycle. Contact Areteworks today if you have any questions on how we can assist you with your project.

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