Flow and User Interface design

User Interface design flow keeps the user interested and the user experience fulfilling even after the novelty of an interface’s surface attributes wears off.  The understanding is that the effects of an interface’s “wow” factor will only last so long, and more permanent qualities are needed in delivering a compelling and successful user experience. The cognitive definition of “flow” in user interface design deals with attention, engagement and the mastering of a task, all of which lead the user to a feeling of being exceptionally productive and innovative. Detailed task analysis and usability testing often help Information Architects discover the building blocks to adding flow to their designs.