Mobile device impact on User Experience and Product Development

Mobile devices offer unique user experiences that computers and laptops cannot duplicate. Because a mobile device is lighter and more portable, users often insert its use into their everyday routine. The use of touchscreens and functionality while on the go makes users feel an emotional attachment to the device. As a result, users tend to feel directly connected with companies who create apps and services for their mobile devices. Companies would be wise to consider how to integrate mobile device UI design into future product development.

Posted in 2012