Quotes from Steven Jobs Lost Interview

A long-lost 1995 interview with Steve Jobs has surfaced, providing an interesting and enjoyable look at Jobs vision of a digital future. Some of the more memorable quotes are directly applicable to user interface and user experience design.

From the interview:

“No one thinks about why they do things very deeply.”

“The Web is going to be profound in what it does to our society. About 15% of goods and services are sold via catalogs or television. All of that is going to the Web and more….As we look back 10 years from now the Web is going to be the defining technology, the defining social moment in technology.”
“When companies get bigger they try to replicate their success. But they assume their magic came from process. They try to use processes to substitute content.”

“Many companies get the disease of thinking that a really great idea is 90 percent of the work. And if you just tell all these other people here’s this great idea then of course they can go off and make it happen. And the problem with that is that there’s just a tremendous amount of craftsmanship in between a great idea and a great product.”

“Humans are tool builders. We create things to amplify ourselves. The computer will rank at the top. It’s the most awesome tool ever.”