Reasons why UI Designers may not achieve the desired results

A study was performed several years ago that explored the reasons why User Interface Designers, and people who work with designers, believe they don’t achieve the design results they desire. Perhaps surprisingly, the obstacles most mentioned by both designers and non-designers alike wasn’t a lack of skill or creativity. The main issues that often lead to unsatisfying results were matters of decision making within a project’s organizational structure.

The top two answers given for design failure:

1) People in non-design roles making design decisions
2) Managers making design decisions without design training

What this should tell us is that communication–both listening and asking questions, not just voicing opinions–is absolutely essential to the successful launch of any project. Both designers and managers/project leads can benefit from a sincere willingness to listen and understand the ideas and viewpoints from all invested parties.

Posted in 2014