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The Importance of Ethnography in User Interface Design

Experienced ethnographers can be extremely valuable to companies seeking to tailor products and solutions to customers desires, needs, behaviors and habits. Through keen observation and study and analysis of their findings within user research, ethnographers can better help project teams see problems and solutions from the user’s perspective and determine the impact that a solution could and should have on users. Ethnographers can provide UI designers and Information Architects invaluable data needed to create the solid foundation for a successful product launch.

Posted in 2012