How easy is it for your target consumer to use the competitors’ product? How long does it take them to complete a task? How often do they need help to complete a task? These are important questions to ask, and the answers come from conducting usability tests on the competition’s products.
Evaluating the competition is essential to ensuring that you develop the best possible User Interface solutions for your clients’ end users. It is fundamental in assisting clients in launching a successful product while also gaining a your company a reputation for innovative, forward-thinking UI design.