Lean UX Design is the practice of focusing on the actual user experience through rapid iteration cycles coupled with insight generation from user and client feedback. Based on the lean start up concept, Lean UX Design encourages innovation over documentation and addresses issues most important to end users early in the product’s life cycle.
User Interface designers were often expected to meet with clients only when they had their design deliverables fully completed at different points in the process. This deliverables-heavy process ends up placing more significance on the complexity and scale of the deliverables than on the quality and success of the experiences being designed. These types of deliverables can end up consuming an immense amount of time and creating a sizeable amount of output that is ultimately not used in the product’s development.
Through the Lean UX design approach, immersion, contextual inquiry, feedback analysis, wireframing, prototyping and testing are all used in quick and efficient methods, allowing for multiple concept generation and design iterations. To be truly successful, this approach also requires the participation and input from key client project stakeholders at regular intervals. This ensures all viewpoints are represented and key decisions can be made efficiently instead of engaging in long drawn-out design cycles that risk paralysis by internal indecision.
Further, Lean UX design also helps speed up development time. It provides the development team early insight into the design’s direction, and exposes feasibility issues that may exist in the chosen design direction.
By involving the client in the process early and often, by iterating the design quickly and by testing the iterations with end-users, Lean UX Design helps reach the best solution in far less time.
Please explore our Work page to view some of the results of our Lean UI/UX Design process