How people perceive and gather information can be interpreted in terms of intuition versus sensing. Sensing tends to involve a trust in information that is more concrete and experienced with the five senses. It involves looking at details and tends to be more dismissive of hunches that are not backed by data. The focus is…

User Interface designers have long preferred the use of rounded corners to straight-edged ones in their designs. The reasons go far beyond aesthetics. Rectangles with rounded corners take less cognitive effort to visually process than a rectangle with sharp edges. Rounded corners are also more natural and organic to how we use objects in our physical…

Some key issues to consider when performing remote user testing: Make sure to record the testing sessions. Sometimes you’ll get misleading comments when you ask users what they thought about their task. Watching test respondents’ behavior provides valuable additional insight into their true feelings and attitudes. It’s also important to have audio with your screen…

Areteworks, an innovative user interface design company, prides itself on creating inspiring and intuitive user interface systems and user experiences that not only meet our clients’ goals, but consistently surpasses them. We are a UI Design company with decades of knowledge and experience in all areas of product design and development, from user and behavioral…

One important yet sometimes overlooked aspect in web design is the phrasing used for hyperlinks. The formerly omnipresent “Click here” is being phased out of the user experience, and with good reason. Link phrases like “Click here” focuses on the mechanics of the action instead of the user’s intent of that action, drawing attention away…

“Design can be art. Design can be aesthetics. Design is so simple. That’s why it’s so complicated.” -Paul Rand “You’re almost always wrong about your users.” – Manik Rathee “Very often Design is the most immediate way of defining what products become in people’s minds.” -Johnny Ive “The ability to pick up a gadget and…

Icons should always have a shared visual motif so that they look and feel as if they belong together. This will allow users to understand which icons are related by the colors and styles they share. As a result, users will intuitively know which icons share similar behaviors. In addition, the chosen visual motif for…

Personas are rooted in thorough research and used to create a portrait of your user’s needs and characteristics. While your product may have tens of thousands of users, most of them share similar needs and characteristics. User demographic research and user testing will be among the first steps in creating several workable personas. It is…

Areteworks, home of innovative and intuitive user interface design solutions, has changed locations. Our new address is: 30700 Russell Ranch Road Westlake Village, CA 91362 Come by and visit us today!

UI Designers used to concentrate on the logical factors in their user interface systems. Navigational organization, graphical layouts and engineering constraints often used to be the only things to dictate the look and feel of the product. The evolution of mobile devices and their users—particularly the popularity and intimacy inherent in the interaction between them—has…

A popular design trend in user interface design is using minimalism to not only give an intuitive clarity to your user interface system but to also to give the interface a noticeable level of aesthetic sophistication. The benefits of a clean, elegant user interface goes beyond ease of use and understanding. A well-designed minimalistic user…

Icons, in many ways, work similar to bullet points. Both can make information easier to find and scan, as long as they’re placed in the right spot. Just as a bullet point will draw attention from the rest of the text on a page, icons will draw attention from the rest of the text on…