User Experience Design that emphasizes intuitiveness and simplicity | UX Design Company

September 12, 2021

The most critical elements in User Experience Design is to make the user’s journey as intuitive and inspiring as possible. To do this requires understanding the users’ needs and frustrations, translating them to actual achievable functions that would help users and provide relevant visuals that would enhance the system’s usability. A good example is Thermo Fisher’s OMNIC Paradigm software, a scientific materials analysis application that intuitively and quickly provides material characterization, identification and verification.

Thermo Fisher needed an inspiring and intuitive UX system that would work seamlessly with multiple hardware. Areteworks’ iterative design process (Design Thinking) began with Empathy research which provided insights into the perceptions and tasks that targeted stakeholders were experiencing. Our UX designers used this data continuously through the design process as it helps establish a strong foundation for the design direction throughout the project’s life cycle. Through detailed user workflows and the creation of user journeys, Areteworks’ UX designers began generating conceptual UX designs that addressed the frustrations and pain points uncovered while conducting User Needs research. These design concepts were then reviewed and through a managed process the concepts were merged into a “best of breed” design.

The architecture of the merged design concept was then subjected to Formative Usability Testing, covering use case scenarios involving the main and critical tasks users were most likely to perform. Our designers developed a prototype from the UX concepts, and specific demographic testing was performed to identify the concept’s strengths and weaknesses. After a thorough analysis of the testing data, Areteworks’ user interface (UI) design team revised and fine-tuned the UI design concept to focus on the successful aspects of the design.

With a clear and defined design direction, the remaining workflow designs were completed and the Visual Design effort was begun. Areteworks prides itself on employing among the best and most accomplished visual designers and iconography experts in the business, and provided Thermo Fisher with multiple visual design concepts that promoted the aesthetics and usability of the device while establishing a visual brand for the company. The result was the award-winning and contemporary scientific Paradigm application that helped set a new standard for material analysis software.

Contact Areteworks today to see how we can help you achieve award-winning results.


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