User Experience Design that emphasizes intuitiveness and simplicity

The number one rule of User Experience Design is to make the user’s path to their goal as intuitive, simple, and efficient as possible. To do this requires thoroughly understanding the users’ needs and frustrations, maximizing the options available to users without cluttering the screen, and giving the interface contemporary and relevant visuals that also enhance the system’s usability. A good example is Enigma Diagnostics’ ML MiniLab, a portable self-contained molecular diagnostics platform that provides ultra-rapid results in the field.

Enigma Diagnostics needed an effective and intuitive user interface which connected clinical professionals to on-site molecular test results. Areteworks’ iterative design process (Design Thinking) began with Empathy research which provided insights into the perceptions and tasks that targeted stakeholders were experiencing. Our UX designers used this data throughout the design process as it helps establish a strong foundation for the design direction throughout the project’s life cycle. Through detailed task analysis and the creation of user journeys, Areteworks’ Information Architects began generating UI design concepts that addressed the frustrations and pain points uncovered while conducting User Needs research. These design concepts were then reviewed and through a managed process the concepts were merged into a “best of breed” design.

The architecture of the merged design concept was then subjected to Formative Usability Testing, covering use case scenarios involving the main tasks users were most likely to perform. Our designers developed a prototype from the wireframe concept, and specific demographic testing was performed to identify the concept’s strengths and weaknesses. After a thorough analysis of the testing data, Areteworks’ user interface design team revised and fine-tuned the UI design concept to focus on the successful aspects of the design and remove features and facets that were deemed unnecessary.

With a clear and defined design direction, the remaining wireframe screens were completed and the Visual Design effort was begun. Areteworks prides itself on employing among the best and most accomplished visual designers and iconography experts in the business, and provided Enigma with multiple visual design concepts that promoted the usability of the device and established a visual brand for the company. The result was the award-winning and contemporary Enigma MiniLab that helped set a new standard for in-vitro diagnostic products.

Contact Areteworks today to see how we can help you achieve award-winning results.

Posted in 2019