User Experience Design
We bring innovation and simplicity to your most complex and important projects.
Creating inspiring and innovative user experiences
At Areteworks, we define innovative User Experience Design as facilitating the development of products that people want to use. We accomplish this by designing products that are relevant to users’ lives and that are feasible to develop. We take the steps necessary to understand your priorities at the conceptual level. Employing extensive User Research, Task Analysis and conducting Innovation Workshops, we identify opportunities that set your product apart in the marketplace and develop a more realistic picture of your users’ needs and expectations. Our expertise in Behavioral Research and developing interactive prototypes further assists in creating a strong foundation that will bridge multiple Concept Exploration to the User Interface and Visual Design phases, leading to a successful launch of your product.
Design Thinking is a user-centered iterative approach that allows our UX and UI designers to identify alternative ideas and concepts to provide new ways of viewing, illuminating, and resolving stakeholder challenges. We learn the end-user’s tasks and review design workflows to solve problems in creative and innovative ways. Our Design Thinking approach includes Empathy Research into stakeholders’ needs and motivations, brainstorming sessions to promote innovative ideas, ideation of multiple design concepts, and conducting usability tests to assess strengths and weaknesses of the design. All phases of Design Thinking work in a unified iterative process that facilitates quick and continuous concept reviews and revisions until an inspiring and intuitive user experience is achieved.
Areteworks’ User Experience (UX) team uses the Immersion phase of the design process to acquire an in-depth understanding of the stakeholders’ task requirements and the pain points they experience along the way. We also gain existing insights into your project’s strategy and marketing requirements, perform competitive product analysis, and conduct empathy research to better understand users’ needs and frustrations. Our proprietary research methodologies provide Areteworks’ design experts a deep and actionable understanding of the connections between users’ current behavior patterns and future behavior trends. Using disciplines such as heuristic analysis and empathy mapping helps give our UX designers the necessary tools to create intuitive and enjoyable user experiences.
Innovation & Co-Creation Workshops
An Innovation workshop is an effective and creative process which generates numerous amounts of new and innovative user experience design ideas that address the behaviors, desires, and frustrations of a product’s end-users. Utilizing numerous creative thinking activities and information on emerging technologies, Areteworks’ talented User Experience (UX) specialists and expert graphic designers brainstorm with various key members of the client’s team to discover important aspects and features that will help shape the concept phase of the project. The activities conducted within Innovation & Co-Creation workshops often lead to valuable design discoveries that play a vital role in establishing our clients firmly at the forefront of next-generation products.
User journeys are an important tool in understanding the stakeholders’ intent and their tasks. We create detailed visualizations of the current user workflows, providing vital insight into the motivations, objectives, and pain points your stakeholders experience. By using information gained through tested research methodologies such as shadowing and user interviews, Areteworks’ User Experience (UX) designers create a task timeline mapping all of the touch points, perspectives, and suggestions based upon the users’ tasks and goals.
Detailed Task Analysis provides Areteworks’ Information Architects (IA) significant and valuable insight into workflow sequences, sub-task interdependencies, and information flows, along with any other distinctive aspects needed for a given task to be performed. Our User Interface (UI) designers perform a thorough analysis of the tasks and sub-tasks users perform to accomplish specific goals. We do this by isolating the tasks into their fundamental elements and analyzing repeated behavior patterns among users.
User Interface Design
At Areteworks, we create inspiring and innovative User Interface (UI) designs that give your customers simple, enjoyable, and intuitive ways to interact with your product or service. To do this, we employ an iterative user-centered design process, focusing on the users’ feedback and needs throughout your product’s development lifecycle. Areteworks’ designers generate innovative design concepts and detailed workflows that form the foundation for an inventive and successful UI design solution.
Prototype & Development
Areteworks develops rapid prototypes to engage in end-user discourse and usability assessments. The use of prototypes gives the wireframes and user interface interactivity to help users better grasp how the product will perform. Through use case scenarios, our prototypes help in fine-tuning the UI design before the project’s completion. Areteworks’ prototypes are adaptable to a variety of platforms, with the speed and flexibility to allow design changes as a result of user feedback.
Areteworks’ comprehensive experience in usability testing methods provides our UX and UI Design teams with critical and invaluable user feedback needed to solidify the user interface direction. Areteworks develops both low-fidelity and high-fidelity prototypes for use in Formative Usability Testing before development begins. Conducting usability tests creates an easier path to making any necessary design changes, ensuring a satisfying user experience without sacrificing functionality or your project’s goals.
Visual Design & Iconography
Our visual designers and Iconography specialists will provide your project with innovative, world-class icons and graphics. We can utilize your company’s existing brand or create a new aesthetic to generate a User Experience style template that will set your company and products apart in the marketplace. Our designers understand the important role of easily identifiable icons and appropriate color schemes in the intuitiveness and usability of user experience systems.