UX & UI DESIGN

We Are Passionate And Caring In Each Product We Undertake

At Areteworks, we define innovative User Experience Design as facilitating the development of products that people want to use. We accomplish this by designing products that are relevant to users’ lives and that are feasible to develop. As an industry-leading UI UX design agency, we take the steps necessary to understand your priorities at the conceptual level. Employing extensive User Research, Task Analysis and conducting Innovation Workshops, we identify opportunities that set your product apart in the marketplace and develop a more realistic picture of your users’ needs and expectations. Our expertise in Behavioral Research and developing interactive prototypes further assists in creating a strong foundation that will bridge multiple Concept Exploration to the User Interface and Visual Design phases, leading to a successful launch of your product.

OUR APPROACH - COVID-19 ERA

Design Thinking

Design Thinking

Innovative solutions to existing user challenges is needed now more than ever. Areteworks’ Design Thinking approach is a flexible user-centered iterative process to help innovate and design intuitive user interactions for resolving users’ pain-points. Our experienced researchers and designers lead design reviews, brainstorming sessions and usability tests to facilitate rapid design concept revisions, leading to inspiring and affordable UX solutions. We have extensive experience conducting both online and in-person interviews following CDC COVID-19 guidelines.

Immersion

Immersion

The Immersion phase of our design process is used to discover stakeholders’ perspectives, gain existing insights into end-users’ needs and frustrations, understand the client’s marketing requirements, and conduct competitive product reviews. We have invaluable experience in research methods involving facility visits as well as using remote research tools such as live video streaming. These methods allow our researchers to effectively and safely acquire a deep and actionable understanding of stakeholders’ perspectives

Innovation Workshops

Innovation Workshops

At Areteworks, we conduct Innovation workshops as a creative process to generate numerous innovative ideas for both UX and UI that focus on stakeholders’ needs and frustrations. We conduct brainstorm sessions and creative thinking activities both in-office and via online collaboration tools with key members of the client’s team to discover the “nuggets” and ideas that create a more enjoyable and innovative user experience.

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User Journeys

User Journeys

User journeys are an important tool in understanding stakeholders’ activities. By using information gained through live-streaming observation and/or in-office user interviews, Areteworks creates detailed visualizations of user workflows which are then validated with various stakeholders. This helps provide vital insight into the motivations, objectives, and pain points experienced by users.

Task Analysis

Task Analysis

Detailed Task Analysis provides Areteworks significant and valuable insight into the workflow sequences, sub-task interdependencies, and information flows needed for a given task to be performed. We utilize user research data and user journeys to perform a thorough analysis of the tasks and sub-tasks users perform by isolating them into their fundamental elements and analyzing repeated behavior patterns among end-users.

User Interface (UI) Design

User Interface (UI) Design

The pandemic has emphasized safe, effective and affordable UI design that gives users simple, enjoyable, and intuitive ways to interact with their products. Areteworks’ flexible COVID-19 design process allows our UI design team to use a wide variety of remote tools and in-person methods to conduct brainstorming and design reviews to create multiple innovative concepts for both online, desktop and mobile platforms.

Prototype & Development

Prototype & Development

We develop rapid prototypes to engage in end-user discourse and usability assessments. The use of prototypes gives the conceptual designs interactivity so that users can better grasp how the product will perform. Users can engage and review the prototypes either through online sessions or in-office visits. User feedback and use-case scenarios help in fine-tuning the “UX” experience before usability testing takes place. Our prototypes are adaptable to a variety of platforms, including online, mobile, desktop and embedded systems.

Usability Testing

Usability Testing

Areteworks’ unique experience in conducting both online and in-person usability tests provides our design teams with the critical feedback needed to solidify the UX & UI design direction. Our usability experts can either conduct usability tests remotely via live streaming or through in-person testing while adhering to CDC COVID-19 guidelines. Our UX team can effectively collect valuable data to make necessary changes quickly and affordably.

Visual Design & Iconography

Visual Design & Iconography

Our Visual Design specialists will provide your project with inspiring iconography and graphics. We can utilize your company’s existing brand or create a new aesthetic to generate a UI style template that will set your company and products apart in the marketplace. Our designers understand the important role of easily identifiable icons and appropriate color schemes in the intuitiveness and world-class appeal of your product.