SOLUTION
By performing User Research, Areteworks was able to gain a unique and deep understanding of the user’s daily tasks and routines of a wide range of PCR products, including competitors, to identify and solve end-users’ needs and their pain points.
Using a multi-disciplined approach that included Information Architecture, Task Analysis and Usability Testing, Areteworks was able to organize the functionality of Enigma’s Mini Lab in a meaningful and valuable way. Our UI system provided end-users’ with an easy and intuitive path to their needs and goals.
“Areteworks’ design approach led to a simpler and more intuitive user interface for our MiniLab.” -Enigma Diagnostics