NANODROP ONE

Providing an intuitive and inspiring User Experience for the NanoDrop One product.

BACKGROUND

Thermo Fisher Scientific specializes in developing high-end analytical instruments that solve complex analytical challenges for genomics, proteomics, drug discovery, molecular diagnostics and bio-manufacturing. Their innovative NanoDrop system is based upon the patented sample-retention system, which allows scientists to quickly and easily quantify and assess purity of samples such as proteins and nucleic acids.

CHALLENGE

Our UI Designers focus was to find a way to streamline the process of measuring samples and gathering data in an effortless and natural fashion, one that facilitated the natural workflow of the technicians who need to run dozens of samples in a quick and efficient manner.

SOLUTION

Areteworks teamed with Thermo Fisher Scientific to create their next-generation Spectrophotometer device. We utilized Areteworks’ User Centered Design process by performing User Research, User Journeys, Task Analysis, conducting brainstorm sessions and performing usability tests. Areteworks’ visual designers worked with Thermo Fisher developers to design appealing and contemporary iconography and aesthetic visuals, creating a world-class usable device.

“Areteworks’ team provided us with high-quality services and professional results.” – Thermo Fisher Scientific